Photo by Andrew D. Bernstein/NBAE/Getty Images


Phil Jackson, inducted into the Naismith Memorial Basketball Hall of Fame in 2007, has won more NBA titles than any coach. He may prefer the role of "invisible leader" but in any discussion of the NBA's all-time best coach, Jackson's silent advocates are the facts: architect of eleven of the NBA's last twenty championships, holder of the all-time highest winning percentage during the regular season (.705) and playoffs (.697), fastest to 1,000 coaching victories, the only coach to win seventy-two games in a single season and the first coach to win three consecutive titles three times. When winning Game 1 of any playoff series, best-of-five or best-of-seven, Jackson's teams are 48-0.

For all his success, including two rings as a player, Jackson has never fit neatly into one niche. Born in Montana, the son of ministers, an athlete and a coach drawn to the Way of the Peaceful Warrior, Jackson takes his players on a journey that cover spaces well beyond basketball. Among his books are Sacred Hoops, The Last Season, More Than a Game and Take It All! Between the Lakers' NBA Championships in 2009 and 2010, Jackson wrote the foreword to Los Angeles Lakers: 50 Amazing Years in the City of Angeles.

Photo by Michael Bernstein


Andrew D. Bernstein, the NBA's Senior Director of Photography, has shot every NBA Final since 1983, covering more championship series games than any photographer. He has a permanent exhibit at he Naismith Memorial Basketball Hall of Fame and his photographs appear in Sports Illustrated, ESPN Magazine, Time, Newsweek, and many international publications.

Bernstein graduated from Art Center College of Design in Pasadena, California, and his company, Bernstein Associates, has been official photographer for most of Los Angeles' professional sports teams and venues. Athletes at the highest level say they trust Bernstein to capture personal moments, and they give him high praise: "Andy's one of the guys that created the image of the NBA," says Earvin "Magic" Johnson. Bernstein's photographs appear in his won book, NBA Hoop Shots: Classic Moments from a Super Era as well as America's Dream Team, NBA Jam Session, NBA at 50, Basketball's Best Shots, and three Lakers' titles, including Dynasty!!!

A longtime volunteer and mentor, Bernstein is active on the board of the Heart of Los Angeles (HOLA), an inner city youth center, and Autism Speaks.

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